November 21 2023

Mastering Dynamics 365 Customer Insights Journeys



Mastering Dynamics 365 Customer Insights Journeys
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 509.90 MB | Duration: 1h 34m




Join us on a full exploration of Dynamics 365 Customer Insights Journeys, guiding you from setup to mastery.
What you'll learn
We will guide you through the essential components and show you how to set up and configure the application for optimal use
Learn how to effectively work with contacts, manage leads and create personalized emails
Discover how to work with precise target segments and triggers and learn to create segment-based and trigger-based multi-step customer journey campaigns
We will teach you how to analyze your campaign's performance, create a lead scoring model, plan and manage events seamlessly within the application and more
Requirements
Having an affinity for technology and a genuine interest in customer relationship management will be key. A natural curiosity and passion for leveraging digital tools to enhance customer interactions will greatly enhance your learning experience.
Motivation is the driving force behind success in any learning journey. In this course, a high level of motivation is not only encouraged but essential. As we explore the intricacies of Dynamics 365 Customer Insights Journeys, your enthusiasm and commitment will be the catalysts propelling you toward mastering the content and successfully implementing these skills.
Prior knowledge and understanding of Customer Relationship Management (CRM) concepts will be advantageous for navigating the course material effectively. If you've worked with CRM systems before or have a foundational understanding of customer data management, you'll find yourself better equipped to grasp the nuances of Dynamics 365 Customer Insights Journeys.
Description
Welcome to the new Dynamics 365 Customer Insights - Journeys course, your gateway to unlocking the full potential of Microsoft's powerful marketing an customer insights application (formerly known as Dynamics 365 Marketing).In a world where exceptional customer experiences are supreme, Microsoft has developed a solution that goes beyond the ordinary. Dynamics 365 Customer Insights Journeys and Data is designed to empower businesses like yours to understand and engage with customers in real-time. Picture a seamless and personalised connection with your customers across diverse communication channels. That's the promise of Dynamics 365 Customer Insights - Journeys and this course.Alright, so what does this course have in store for you?First up, you will gain a comprehensive overview of the application – from navigation to configuration and pricing. We will guide you through the essential components and show you how to set up and configure the application for optimal use, including domain, data and compliance setup.Learn how to effectively work with contacts, manage leads and create personalized emails. Discover how to create precise target segments and triggers, and understand how segment-based and trigger-based multi-step journeys can revolutionize your engagement strategies. Learn powerful ai and automation tools, that will support you in all the steps.We will teach you how to analyze your campaign's performance, create a lead scoring model, plan and manage events seamlessly within the application and much more.Start the course nowThis course is going to be continuously updated, as new features emerge.Whether you're a consultant, IT project manager, a marketer, a developer, or a CEO, this course is tailored for you. We've designed it to cover the core aspects that matter most to your role.
Overview
Section 1: Introduction and overview
Lecture 1 An introduction to Dynamics 365 Customer Insights - Journeys
Lecture 2 Understanding licensing and pricing
Lecture 3 Open and navigate the application
Section 2: Setup and configuration
Lecture 4 Manage compliance and privacy
Lecture 5 Domain authentication - connect your domains
Section 3: Customers and target audiences
Lecture 6 Understand and manage contacts and leads
Lecture 7 Segments and triggers
Section 4: Marketing channels and content
Lecture 8 Working with marketing emails
Lecture 9 Working with text messages
Lecture 10 Working with push notifications
Lecture 11 Working with custom channels
Lecture 12 Personalization for more engaging content
Section 5: Customer journeys
Lecture 13 Working with customer journeys
Section 6: Insights and analytics
Lecture 14 Understanding insights and analytics
Section 7: Other components and features
Lecture 15 Planning and managing events
Lecture 16 Using marketing forms
Lecture 17 Setting up lead scoring for sales process automation
IT Consultants,Marketers,Project Managers,CRM Managers,Developers,CEO's
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