What you'll learn
Understand digital marketing in today's world
Understand the digital marketing funnel and metrics
Able to differentiate each function and character of digital media
Have the skill to create an effective digital marketing activity
Start your digital marketing campaign
Requirements
No experience needed. You will learn everything you need to know
Description
Digital marketing is the process of marketing your services and products on the Internet with the aim of obtaining the largest number of visitors from all over the world while maintaining existing customers. Marketing generates income from advertising and other means.This course highlights the basics of digital marketing. It covers the definition and the transformation of digital marketing, what makes it different and superior to the traditional in today's marketing world, the importance of personalization and behavior in digital marketing, digital marketing funnels, and its metrics. It will explain all digital channels and formats every marketer needs to understand.In an introduction to digital marketing course, you will be able to understand the basics of entering and succeeding in the digital market. The course addresses many important points that will help you understand marketing.OutcomesAfter completing this course, you will be able to:Understand digital marketing in today's worldUnderstand the digital marketing funnel and metricsAble to differentiate each function and character of digital mediaHave the skill to create an effective digital marketing activityStart your digital marketing campaignAudienceThis course is suitable for everyone who wants to understand basic important principles and guides in doing digital marketing; for marketers in any category, SMEs owners who usually do traditional or conventional marketing, or anyone who simply wants to learn about digital marketing from the beginning.
Overview
Section 1: How To Create A Brand
Lecture 1 Create an outstanding Brand
Lecture 2 L1-L2 Brand Strategy - Part 1
Lecture 3 Brand Strategy - Part 2
Lecture 4 Brand Identity
Lecture 5 Brand Marketing Strategy
Section 2: Popular Social Networks
Lecture 6 Facebook Ads, Pages, Shops & Groups
Lecture 7 Facebook Ads Campaign, Ads Format & Ad Placement
Lecture 8 Facebook Bidding, Ads Measuring & Content Tips
Lecture 9 Instagram Overview & Ads
Lecture 10 Other tips for Instagram
Lecture 11 YouTube for Business
Lecture 12 Creating a Youtube Channel
Lecture 13 A guide to YouTube advertising
Lecture 14 Ads Measuring Tools & Tips for Youtube
Lecture 15 Creating a Twitter Account & Ads Features
Lecture 16 Ads Formats & Tips for Twitter
Section 3: Younger Generation Platforms
Lecture 17 Snapchat For Business
Lecture 18 A Guide to snapchat Advertising
Lecture 19 Snapchat Budget and Bidding, Measuring Ads & Tips
Lecture 20 Tiktok Create an Account & Ad Formats
Lecture 21 TikTok Budget & Bidding
This course is suitable for everyone who wants to understand basic important principles and guides in doing digital marketing; for marketers in any category, SMEs owners who usually do traditional or conventional marketing, or anyone who simply wants to learn about digital marketing from the beginning.



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