Larsen F Commodity Branding A Qualitative Research Approach 2023 | 4.21 MB
English | 156 Pages
Title: Commodity Branding
Author: Joseph A. Maxwell
Year: 2013
Description:
Qualitative Research Design: An Interactive Approach, Third Edition provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. Joseph A. Maxwell shows how the components of design interact with each other, and provides a strategy for creating coherent and workable relationships among these design components, highlighting key design issues. Written in an informal, jargon-free style, the book incorporates examples and hands-on exercises.
"This book uses everyday language that will captivate students′ attention and embed practical knowledge to supplement the technical."
―Gaetane Jean-Marie, University of Oklahoma
"The key strengths of the text are the passion and the enthusiasm that Dr. Maxwell has for qualitative research after all these years. I feel I can also utilize these concepts on my own research team and take them out of the classroom and into research team meetings with colleagues."
―Deborah Gioia, University of Maryland, Baltimore
"I really liked this book. I found myself taking notes and saying "yes" so many times because Maxwell captures the research process so well and provides many points worth quoting. As a faculty mentor, I particularly see the value of this book for my students who are conducting qualitative dissertations."
―Mary S. Enright, Capella University
"The text is incredibly engaging and practical...So many of the issues raised in the book are central to qualitative research, yet often not explicitly discussed in ′public′ venues."
- David Carlone, The University of North Carolina at Greensboro
"I particularly like the interactive focus and believe that helps students to more realistically engage qualitative research design. It certainly lives up to its billing as a good guidebook, and I appreciate the fact that the author really concentrates on useful content, exercises, insights, and examples, and leaves extensive theory discussions to others."
- Sharon L. Caudle, Texas A & M University
DOWNLOAD:
https://uploadgig.com/file/download/2926a7471e107601/Larsen_F._Commodity_Branding._A_Qualitative_Research_Approach...2023.rar
https://k2s.cc/file/230b16225ec32/Larsen_F._Commodity_Branding._A_Qualitative_Research_Approach...2023.rar
Qualitative Research Design: An Interactive Approach, Third Edition provides researchers and students with a user-friendly, step-by-step guide to planning qualitative research. Joseph A. Maxwell shows how the components of design interact with each other, and provides a strategy for creating coherent and workable relationships among these design components, highlighting key design issues. Written in an informal, jargon-free style, the book incorporates examples and hands-on exercises.
"This book uses everyday language that will captivate students′ attention and embed practical knowledge to supplement the technical."
―Gaetane Jean-Marie, University of Oklahoma
"The key strengths of the text are the passion and the enthusiasm that Dr. Maxwell has for qualitative research after all these years. I feel I can also utilize these concepts on my own research team and take them out of the classroom and into research team meetings with colleagues."
―Deborah Gioia, University of Maryland, Baltimore
"I really liked this book. I found myself taking notes and saying "yes" so many times because Maxwell captures the research process so well and provides many points worth quoting. As a faculty mentor, I particularly see the value of this book for my students who are conducting qualitative dissertations."
―Mary S. Enright, Capella University
"The text is incredibly engaging and practical...So many of the issues raised in the book are central to qualitative research, yet often not explicitly discussed in ′public′ venues."
- David Carlone, The University of North Carolina at Greensboro
"I particularly like the interactive focus and believe that helps students to more realistically engage qualitative research design. It certainly lives up to its billing as a good guidebook, and I appreciate the fact that the author really concentrates on useful content, exercises, insights, and examples, and leaves extensive theory discussions to others."
- Sharon L. Caudle, Texas A & M University
DOWNLOAD:
https://uploadgig.com/file/download/2926a7471e107601/Larsen_F._Commodity_Branding._A_Qualitative_Research_Approach...2023.rar
https://k2s.cc/file/230b16225ec32/Larsen_F._Commodity_Branding._A_Qualitative_Research_Approach...2023.rar
