[3 Courses + 7 Most Powerful Tools + 7 Case Studies]
What you'll learn
Understand the key concepts and terminologies in digital marketing.
Conduct effective market research for digital marketing campaigns.
Master social media marketing techniques.
Gain practical knowledge through real-world case studies.
Requirements
No requirements
Description
The Complete - TIME SAVING- Digital Marketing Fundamentals is a comprehensive course. This course covers essential concepts, tools, and case studies to provide a solid foundation in digital marketing.In Module 1, learners will gain an understanding of the digital marketing landscape, explore the importance and benefits of studying digital marketing, and become familiar with key concepts and terminologies used in the field.Module 2 focuses on market research, a crucial component of effective digital marketing. Participants will learn about market research techniques, data collection, market analysis, and identifying target audiences. They will also utilize powerful tools such as SWOT analysis, PESTLE analysis, and the Brand Personality 5 Dimensions to evaluate internal and external factors and analyze case studies, including one on Apple Inc.Module 3 delves into consumer analysis, helping learners understand the motivations and buying behavior of consumers. Topics covered include psychographic, demographic, and socioeconomic analysis, as well as the application of the AIDA model, the Diffusion of Innovation theory, Maslow's Hierarchy of Needs, and the Buyer Decision Process. Participants will examine case studies, with a specific focus on Apple Inc.By the end of this course, participants will have gained practical knowledge and skills in digital marketing fundamentals. They will be equipped with essential tools, techniques, and case study analysis to effectively navigate the dynamic world of digital marketing and make informed marketing decisions.
Overview
Section 1: Module 1: Digital Marketing Key Concepts
Lecture 1 1/1_ Understanding the Digital Marketing Landscape
Lecture 2 1/2_ Importance and Benefits of Studying Digital Marketing
Lecture 3 1/3_ Key Concepts and Terminologies in Digital Marketing
Section 2: Module 2: Market Research
Lecture 4 2/1_ Introduction to Market Research
Lecture 5 2/2_ Fundamentals of Market Research and Data Collection Techniques
Lecture 6 2/3_ Market Analysis and Identifying the Target Audience
Lecture 7 2/4_[TOOL] SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
Lecture 8 2/5_[Case Study] SWOT Analysis on Apple Inc.
Lecture 9 2/6_[TOOL] PESTLE Analysis (Political, Economic, Social, Tech, Legal, Enviro.)
Lecture 10 2/7_[Case Study] PESTLE Analysis
Lecture 11 2/8_[TOOL] The Brand Personality 5 Dimensions - Assessing Brand Personality
Lecture 12 2/9_[Case Study] The Brand Personality 5 Dimensions on Apple Inc.
Section 3: Module 3: Consumer Analysis
Lecture 13 3/1_Introduction to Consumer Analysis
Lecture 14 3/2_Understanding Psychographic, Demographic and Socioeconomic Analysis
Lecture 15 3/3_Analyzing Consumer Motivations and Buying Behavior
Lecture 16 3/4_[TOOL] AIDA Model (Attention, Interest, Desire, Action)
Lecture 17 3/5_[Case Study] AIDA Model on Apple Inc.
Lecture 18 3/6_[TOOL] The Diffusion of Innovation (DOI) Theory
Lecture 19 3/7_[Case Study] The Diffusion of Innovation (DOI) Theory on Apple Inc.
Lecture 20 3/8_[TOOL] Maslow's Hierarchy of Needs - Understanding Consumer Motivations
Lecture 21 3/9_[Case Study] Maslow's Hierarchy of Needs on Apple Inc.
Lecture 22 3/10_[TOOL] The Buyer Decision Process - Analyzing the Decision-Making Stages
Lecture 23 3/11_[Case Study] The Buyer Decision Process on Apple Inc.
This course is designed for individuals who want to develop a solid foundation in digital marketing and gain practical skills to implement effective marketing strategies. The course content is valuable for a wide range of learners, including: Beginners: This course is suitable for individuals who are new to digital marketing and want to understand the key concepts, terminologies, and strategies involved. It provides a comprehensive introduction to various aspects of digital marketing, making it ideal for beginners who want to build a strong knowledge base. Marketing Professionals: Marketing professionals who are looking to expand their skills and stay updated with the latest trends in digital marketing will find this course beneficial. It covers essential topics such as market research, consumer analysis, integrated digital marketing strategy, social media marketing, email marketing, and search engine optimization (SEO). The course equips marketing professionals with practical tools, case studies, and techniques to enhance their marketing campaigns and achieve better results. Entrepreneurs and Small Business Owners: For entrepreneurs and small business owners who want to promote their products or services online and effectively reach their target audience, this course offers valuable insights. It provides guidance on selecting appropriate digital marketing channels, developing an integrated marketing plan, leveraging social media marketing, implementing email marketing campaigns, and optimizing search engine visibility. Students and Job Seekers: Students pursuing marketing or business-related degrees and job seekers interested in entering the digital marketing field can benefit from this course. It offers a comprehensive overview of digital marketing fundamentals, industry-specific tools, and case studies. The course helps students and job seekers gain practical knowledge and skills that are highly relevant in today's competitive job market.
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