A practical step-by-step guide on how to build and implement a scale-fit marketing strategy

What you'll learn
Build a marketing strategy ready for scale
Identify and prioritise channels to implement your marketing strategy
Do a comprehensive channel audit
Build a robust marketing plan that gives a bird's eye view and granular control

Requirements
some previous marketing experience is highly recommended before taking this course.

Description
After 15 years, the thrill of seeing a company scale doesn't get old. In this training, I share the marketing fundamentals that have helped me over the years reach marketing targets, deliver business results, and support companies on their scale journey. This 70-minute course will cover the following areas:Marketing Strategy Formula for sustainable scalability What makes up a scale-fit marketing strategy. Covering four fundamental areas to gear you up for scaleMaster Plan Brand Interaction Map - FREE templateChannel audit checklistChannel approach Multi-channel Tactics Turning strategy into tactics that deliver Marketing Plan Template - FREE templateCase studies taking business objectives through to marketing tacticsPacked with case studies, diagrams, and a step-by-step walk-through, by the end of this training you should be well equipped to build, implement and measure a marketing strategy that's fit for scale. What you'll learnWays to use internal and external data to identify and solidify your market positionHow to control marketing activity across multiple channels and be confident measuring successMake channels work harder - how to integrate, repurpose, automate activity to boost resultsUnderstand the fundamentals of turning strategy into tacticsLearn to utilise a marketing plan that focuses activity on targets (template included)Who this course is for:marketing managersmarketing executivesmarketing professionals

Overview
Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Formula for Sustainable Scalability

Section 2: Marketing Strategy

Lecture 3 What is a scale-fit marketing strategy?

Lecture 4 Business Objectives

Lecture 5 Company Position

Lecture 6 Market Insight

Lecture 7 Audience Profiling

Lecture 8 Let's recap and evaluate

Section 3: Master Plan

Lecture 9 Master Plan Introduction

Lecture 10 Channel Audit - Technical

Lecture 11 Channel Audit - Content

Lecture 12 Channel Audit - Engagement

Lecture 13 Creating a Channel Approach and Setting Metrics

Section 4: Multi-channel tactics

Lecture 14 Plan multi-channel tactics

Lecture 15 Implement tactics with this marketing plan template

Lecture 16 Examples - Strategy to Tactics

Lecture 17 Case Studies

Section 5: Let's Recap

Lecture 18 Let's recap

marketing managers,marketing executives,marketing professionals