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Optimize Your Eloqua Efficiency: Streamline Data, Maximize Results
What you'll learn
Learn best practices for maintaining clean and accurate data in Eloqua
Gain proficiency in using data tools such as Update rules, Match rules, and the Contact Washing Machine
Understand the power of Leads Scoring and its impact on marketing success
Develop practical skills through real-world practice exercises
Access expert guidance and support to help you navigate complex data management scenarios
Requirements
Basic familiarity with Eloqua and marketing automation concepts.
Access to an Eloqua instance or a trial account to practice the techniques taught in the course.
Description
Welcome to the comprehensive "Eloqua Housekeeping: Data Tools and Leads Scoring" course, where you'll dive deep into the intricacies of managing and optimizing your Eloqua platform. This course is designed to equip you with the essential knowledge and skills to ensure the cleanliness, accuracy, and effectiveness of your data, while harnessing the power of leads scoring to enhance your marketing campaigns.In this course, you'll explore the fundamental principles of Eloqua housekeeping, including data hygiene, standardization and normalization. Discover a range of advanced data tools and techniques that will empower you to clean, enrich, and segment your contact database, enabling precise targeting and personalized experiences for your audience.You'll also delve into the intricacies of update rules and match rules, learning how to automate data updates and resolve duplicate records seamlessly. Plus, you'll explore the revolutionary Contacts Washing Machine feature, which streamlines the data cleansing process and ensures data integrity.Furthermore, this course provides an in-depth understanding of Leads Scoring, a powerful technique to identify and prioritize your most promising leads. Learn how to set up lead scoring models, define scoring criteria, and leverage this valuable insight to optimize your lead management and conversion processes.With a combination of theoretical knowledge, practical examples, and hands-on exercises, you'll gain the expertise to take full control of your Eloqua platform and elevate your marketing efforts to new heights. Enroll now and unlock the full potential of Eloqua housekeeping and leads scoring in transforming your marketing success.
Overview
Section 1: Introduction
Lecture 1 Why do we need Housekeeping in Eloqua
Lecture 2 Eloqua Housekeeping principles
Lecture 3 Understanding Eloqua' Data Tools
Lecture 4 Using Update Rules in Eloqua
Lecture 5 How to use Eloqua' Match Rules
Lecture 6 Understanding Eloqua' Contacts Washing Machine (CWM)
Lecture 7 Customer Experience & Leads Scoring
Lecture 8 Eloqua Leads Scoring - End-to-End Practice Session
Marketing professionals seeking to enhance their skills in data management within the Eloqua platform.,Eloqua administrators responsible for maintaining clean and accurate data.,Business owners and entrepreneurs looking to leverage Eloqua for efficient marketing automation.,Individuals interested in pursuing a career in digital marketing and seeking to develop expertise in marketing automation and data management.
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