What you'll learn
Potentially Get Hired as a Marketing/Product/Brand Manager
Build Marketing Plan & Set up 4Ps of Marketing
Customer Segmentation with Data
Market Research & Understand Customer Needs
Product Management & Design/Launch of a Product
Leverage Pricing Strategies & Customer Psychology
Financial Business Case Development
Write Award-Winning Marketing Brief
Marketing Analytics & Big Data Model Design
Calculate Customer Lifetime Value & Design Customer Life Cycle
Build Marketing Campaigns & Measure Success
25 Hands-on Exercises & Much More!
Requirements
It does not require previous marketing experience.
The course is suitable for anyone who wants to get the essence of 8+ years business & marketing experience in distilled and practical way.
Description
Learn from an Awarded Marketing Expert with experience in Fortune Global 500 CompaniesWhy is This Course Unique?After reviewing many available courses in market, we realized that the main issue/feedbacks were related to getting too much theoretical information without implementation examples. This makes students unprepared in real life business situations and ending up as forgetting what they learn.So, in this course we provide 25 data driven hands-on exercises that include financial business case development, writing marketing brief, designing a product, deciding right price etc. to teach each section in a way can be full understood and always remembered.Also, we focus on real life and big brand examples in several sections such as segmentation, life cycle management, digital marketing, product management etc. with case studies.Is This Course Right for You?Regardless of you are a student or someone with complete different background or even an experienced marketer; this course will make you complete business and marketing strategy expert.You will be able to be potentially hired as a business expert (Marketing, Product, Brand Management). If you run your own business, you will be able to grow your own business and sales through right marketing efforts.What Will You Learn?How to Build a Marketing Mix?4P of Marketing with Real Life ExamplesHow to Target Right Customers?Market Segmentation with Real Life Examples and Exercises with DataHow to Understand Target Customer's Need?Marketing Research with Question ExamplesHow to Design Right Product for Your Target Customer's Need?Product Design ExerciseHow to Launch a New Product?Go-To-Market StrategyCompetitive Analysis with ExerciseValue Propositions with Case StudiesHow to Decide Right Price?Price Optimization with Demand Curves with ExercisesUnderstanding Price Elasticity with ExercisesWhat are Psychological Pricing Strategies?Prospect Theory with Campaign ExercisePricing Mind GamesHow to Build a Financial Business Case?Full Structure and Detailed ExerciseHow to Promote Your Product?Marketing CommunicationsDigital Marketing with Example Campaigns12 Important Marketing TermsHow to Write Perfect Marketing Brief?Full Structure and Award-Winning Brief ExerciseHow to Measure Success of Your Campaign?Incremental Impact Calculations with ExercisesWhere to Sell Your Product?Channel Marketing Strategy with ExerciseHow to Increase Customer Value?Framework of CVMCalculation of Customer Lifetime Value with ExerciseHow to Minimize Churn/Disconnection?Big Data Model Structure with ExerciseCorrelation Matrix ExerciseHow to Build Perfect Life Cycle for Customers?Structure & Real-Life Brand ExerciseHow to Build a Successful Campaign?Personalized Marketing with Campaign ExamplesExtra: How to Innovate?Fishbone Technic with ExerciseHyper personalization in Marketing with Real Life ExamplesExtra: How to use Microsoft Excel?Essential formulas & If functionPivotTablesVlookup
Who this course is for
Anyone who wants to become a marketing professional
All students who are excited about marketing and communication
Professionals with marketing career goals (regardless their background or current role)
Business owners and people who are planning to become entrepreneurs
Marketing and Business Executives
MBA graduates
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