What you'll learn
Understand the fundamental concepts and principles of marketing, including the marketing mix, consumer behavior, market segmentation, targeting, and positioning
Develop a marketing plan that aligns with business objectives, defines target customers, sets marketing objectives, and outlines the strategies.
Understand the ethical and social responsibility issues that arise in marketing, including consumer privacy, product safety, and social impact.
Use digital marketing channels, such as social media, email marketing, and search engine optimization, to reach and engage target customers.
Requirements
No marketing Knowledge required, as everything about "Principles of Marketing" will be explained step by step.
Description
"Principles of Marketing" is a course designed to provide students with an understanding of the fundamental concepts, theories, and practices of marketing. The course aims to equip students with the necessary knowledge and skills to make informed marketing decisions in various industries.The course covers a wide range of topics, including market segmentation, targeting and positioning, consumer behavior, branding and brand management, product development and management, pricing strategies, and distribution channels. Students will learn how to conduct market research, analyze data, and make decisions based on their findings.Throughout the course, students will learn how to develop effective marketing strategies that align with organizational goals. They will gain an understanding of how to identify target markets and create marketing campaigns that appeal to them. They will also learn how to choose the most appropriate distribution channels for their products or services, and how to set prices that reflect their value to customers.In addition to these core topics, the course will also cover contemporary issues in marketing, such as sustainability, ethics, and social responsibility. Students will learn how to integrate these considerations into their marketing strategies, and how to navigate the complex ethical and social issues that can arise in marketing.The course will be delivered through a combination of lectures and real-world examples. They will also be assessed through a range of assignments, such as case studies, marketing plans, and group presentations.By the end of the course, students will have a comprehensive understanding of marketing principles and practices, and will be able to apply their knowledge to make informed marketing decisions in various industries. They will be equipped with the skills and knowledge to create marketing strategies that reflect the needs and preferences of their target markets, while also aligning with their organization's goals.
Overview
Section 1: Introduction to Marketing
Lecture 1 What Is marketing ?
Section 2: Understanding the Market
Lecture 2 Designing a Customer-Driven Market Strategy.
Lecture 3 Analyzing Marketing Environment.
Section 3: Consumer Behavior
Lecture 4 Consumer Markets and Consumer Buyer Behavior.
Section 4: Products and Services
Lecture 5 Products, Services, and Brands.
Lecture 6 New Product Development and Product Life Cycle.
Section 5: Pricing Strategies
Lecture 7 Pricing: Understanding and Capturing Customer Value.
Lecture 8 Different Pricing Strategies.
Section 6: Distribution Strategies
Lecture 9 Retailing and Wholesaling.
Section 7: Promotion and Communication
Lecture 10 Communication Strategies.
Lecture 11 Developing Effective Marketing Communication.
Lecture 12 Personal Selling.
Section 8: What is Competitive Advantage ?
Lecture 13 Competitive Advantages.
Section 9: What is Global Marketing ?
Lecture 14 Global Marketplaces.
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