Grow your sales, save time and ad spend, plan out the most strategic marketing activities to focus on
What you'll learn
Create Useful Customer Personas: Understand your audience better to create targeted campaigns that resonate
Analyze Your Competitors: Learn how to analyze your competition and find opportunities to stand out
Learn Effective Copywriting: Develop persuasive and engaging copy that actually drives action
Select the Most Important Channels for Your Business: Discover the most effective channels to reach your audience and maximize ROI
Measure Success: Learn how to measure the success of your campaigns and adjust for greater success
Budgeting, Planning, Testing: How to create and plan your digital marketing budget, calendar, and campaign tests
Create a Comprehensive Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business.
Requirements
Some familiarity with marketing, especially digital marketing
You have a product, service, or cause you need to market
Description
About the CourseLooking to supercharge your digital marketing efforts? Want to grow leads, increase sales, and make your business stand out online? Join me for an in-depth, hands-on course that teaches you to think strategically about your marketing so you can make the very best use of your ad dollars and work effort.Whether you're a marketer, a business owner, or someone who wants to take your digital marketing to the next level, this course will provide you with actionable insights and techniques tailored to your organization's needs.What You'll LearnCustomer Personas: Understand your audience better to create targeted campaigns that resonate.Improving your offer. Get crystal clear on how what you sell helps your customers and how you can make it more appealing. Competitor Analysis: Learn how to analyze your competition and find opportunities to stand out.Copywriting Mastery: Develop persuasive and engaging copy that actually drives action.Channel Selection: Discover the most effective channels to reach your audience and maximize ROI.Metrics: Learn how to measure the success of your campaigns and adjust for greater success.Budget, Planning, Testing: How to create and plan your digital marketing budget, work calendar, and campaign tests. Creating a Comprehensive Digital Marketing Plan: Step-by-step guidance to create a robust and adaptable digital marketing plan for your business or organization.By the end, you'll know and have documented:Who you're targetingWhere you'll find them and which channels you'll focus onHow you'll message to themHow you'll differentiate your offers from your competitorsHow much you'll spend to startYour clear plan for each of your top 1-3 digital marketing channelsWhat to work on for the next 90 days - 1 year
Overview
Section 1: Why Should Always Start Your Marketing with Strategy
Lecture 1 Introduction & Why You Should Always Start with Strategy
Section 2: Getting Started: Your Customers, Their Problems and Goals, and Your Offer
Lecture 2 Identifying Your Customer Persona(s)
Lecture 3 Getting clear on the customer's problem, their aspiration, and your offer
Section 3: Writing Copy that Inspires Action!
Lecture 4 Copywriting Part 1: The Short Version and Overview
Lecture 5 Copywriting Part 2: Communicating Based On Temperature
Lecture 6 Copywriting Part 3: Copywriting Exercises
Section 4: Competitive Analysis
Lecture 7 Analyzing Your Competition Honestly
Section 5: Finding & Selecting Your Best Possible Marketing Channels
Lecture 8 Selecting Your Best Marketing Channels Part 1 - TOFU, MOFU & BOFU!
Lecture 9 Selecting Your Best Channels Part 2: My Top Channel Recommendations for You
Section 6: Create Your Strategic Marketing Plan
Lecture 10 Getting Real: Budgeting, Planning, and Testing
Lecture 11 Measuring Your Marketing Results
Lecture 12 Real Marketing Strategy Examples & Templates
Marketers,Business Owners,Sales people,Entrepreneurs
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