What you'll learn
Determine the purpose of your business and how it creates the identity of your business
Create a vision that motivates and inspire everyone in the business for the future
Understand the important role the business' owner plays in determining the organizational culture
Explore how your ideal client impacts your culture, as well as the important role your employees play in living your culture.
Requirements
Anyone that is running a business or planning to run a business
Description
Is your employees' productivity slowing down? Are you tired of feeling like you're constantly putting out fires in your business? Or you feel like all you do is hire new people, as nobody wants to stay very long. All these symptoms point to an unhealthy organizational culture.In this course, we look at how to build an organizational culture that prevents these and other symptoms from ruining your business.This course is aimed at small and medium-sized business owner-operators who have survived the start-up phase (in between their second and fifth year of operation) and seek to prepare their enterprise for scaling. Someone planning to start a business will also benefit from this course as it will give you clear guidelines to follow.Students will have to watch 1 hour and 15 minutes of asynchronously recorded lectures and complete some reading and practical exercises.At the end of the course, the student will have a toolkit to build a healthy organizational culture in their own business. Tools included are:Determining the business' purpose, Create a vision that inspires Create a business constitution that guides engagement.How to hire the right employees who will care about the business's successIdentify their ideal clients and how to engage with them for a lifetime.
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: The purpose of your business
Lecture 2 The purpose of your business
Lecture 3 Creating a business purpose
Section 3: A Business Constitution
Lecture 4 Understanding the importance role the leader play in cultivating culture
Lecture 5 Understanding the impact of a business constitution on organizational culture
Lecture 6 How to draft you business constitution
Section 4: Begin with the end in mind
Lecture 7 What do you want to walk away with?
Section 5: The voice of the customer
Lecture 8 Create the physical profile of your customer
Lecture 9 Create the emotional profile of your customer 1
Lecture 10 Create the emotional profile of your customer 2
Lecture 11 Create the emotional profile of your customer 3
Section 6: Voice of the employee
Lecture 12 Finding your ideal employee
Section 7: Putting it all together
Lecture 13 Understanding organizational culture
Lecture 14 Wrap up
Business owners who want to create a thriving organizational culture.

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