What you'll learn
How to develop a content strategy to grow a targeted following on TikTok
How to identify your core message and create content that converts views into leads
Videography and editing techniques to get your content seen by more people
Key marketing concepts that you need to know to position yourself strategically for long-term success on the TikTok platform
How to optimize your account for SEO so you can get discovered through TikTok search
How to create amazing content using the TikTok video editor
Understand how to hack viewer psychology to increase engagement on your videos
Tips for nurturing a loyal community on TikTok
Requirements
No experience needed! All you need is a smartphone. You will learn everything you need to know about content marketing inside the course.
Description
Short-form video marketing is one of the best ways to grow your business and build your brand online - but where to start?Join Cheryl A. Spencer for this in-depth class as she teaches you everything you need to know about creating a successful page on TikTok as a business owner.It's not just about creating engaging content; it's about identifying the objectives for your content and coming up with an effective strategy that will take you to your business goals!In this class you will learn:Marketing concepts you need to know to position yourself strategically on TikTokPowerful frameworks to grow your audience of targeted followers who are actually interested in your brandVideography and editing techniques to get your content seen by more peopleHow to identify your core message, and create content that convertsHow to optimize your account for SEO so you can get discover through searchHow to use features in the TikTok video editor that can help your content perform betterSo much more!By the end of this class, you'll have completed your personalized content plan, which is your Class Project for this class.So after this class, you'll never have to ask the question 'what do I post on social media?' again!You'll have the answers for exactly what to post to grow your business right at your fingertips.This course is broken down this into 3 main parts:In Part 1, you're going to get an in-depth understanding of how the platform algorithm works and how you can leverage it to get attention to your business.In Part 2, we're going to dive into finding your unique communication style that will allow you to share your message effectivelyFinally, in Part 3, we are going to cover the nuts and bolts of how to actually create video content on the TikTok platformWhether you are a coach, an industry expert, or an eCommerce brand, growing your business online starts with building and nurturing your community on social media.Now is the perfect time to start creating content!By the end of this class, you'll have the foundational knowledge you need to set yourself up for long-term success with TikTok so you can generate leads for your business.Table Of Contents:TikTok for Business Owners: Build Your Community With Short-Form VideoIntroClass ProjectPART 1: Understanding How To Leverage The TikTok Platform To Grow Your BusinessHow Businesses Can Get Tons Of Traffic And Leads With TikTokThe TikTok Algorithm And How It WorksThe Two Avatar Problem: Developing Your Content Strategy & Monetizing Your PlatformAudience Hacking SecretsUse The Dream 100 Strategy To Understand Your Audience And Do Market ResearchVideo Analysis: How To Go From Beginner To Pro Content Creator QuicklyFind Your Core Message: Copywriting and ConversionHow To Leverage Trends And Use Trending Sounds As A Business OwnerTips For Creating An Engaged Community On TikTokPART 2: Becoming A Content CreatorThe 6 Core Competencies of Content CreationThe First Second - Using Pattern Interrupts and Hacking Viewer PsychologyHook Your Viewers - Using Curiosity To Get More ViewsUsing Your Analytics As A Tool For GrowthRepurposing Your Content To Multiply Your Views And Become Omnipresent On All Social PlatformsPart 3: Video Editing TutorialsSetting Up And Optimizing Your TikTok AccountHow To Use The TikTok Video EditorTwo Way Of Creating Engaging Videos With The Green Screen EffectConclusionReading List - Books Mentioned In This Class:Magnetic Marketing by Dan KennedyThe YouTube Formula by Derral EvesTraffic Secrets by Russell Brunsoncopywriting Secrets by Jim Edwards
Overview
Section 1: Welcome To This Class! TikTok For Business
Lecture 1 Introduction
Lecture 2 Class Project
Section 2: PART 1: Understanding How To Leverage The TikTok Platform To Grow Your Business
Lecture 3 How Businesses Can Get Tons Of Traffic And Leads With TikTok
Lecture 4 The TikTok Algorithm And How It Works
Lecture 5 The Two Avatar Problem & Monetizing Your Platform
Lecture 6 Audience Hacking Secrets
Lecture 7 Use The Dream 100 Strategy To Understand Your Audience And Do Market Research
Lecture 8 Video Analysis: How To Go From Beginner To Pro Content Creator Quickly
Lecture 9 Find Your Core Message: Copywriting and Conversion
Lecture 10 How To Leverage Trends And Use Trending Sounds As A Business Owner
Lecture 11 Tips For Creating An Engaged Community On TikTok
Section 3: PART 2: Becoming A Content Creator
Lecture 12 The 6 Core Competencies of Content Creation
Lecture 13 The First Second - Using Pattern Interrupts and Hacking Viewer Psychology
Lecture 14 Hook Your Viewers - Using Curiosity To Get More Views
Lecture 15 Using Your Analytics As A Tool For Growth
Lecture 16 Repurposing Your Content To Multiply Your Views And Become Omnipresent On All
Section 4: Part 3: Video Editing Tutorials
Lecture 17 Setting Up And Optimizing Your TikTok Account
Lecture 18 How To Use The TikTok Video Editor
Lecture 19 Two Way Of Creating Engaging Videos With The Green Screen Effect
Lecture 20 Conclusion
Business owners who want to leverage social media for lead generation,Beginner content creators who want to grow and monetize their following

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