This course is designed to help you and your company to develop a successful business growth strategy
What you'll learn
Introduction to Digital Business Strategy
Branding 101
Sales and marketing
What digital is and what its not
Ways to market online and channels to use
Requirements
No materials or software are required.
Description
This course will help you develop a digital strategy that will help grow and also re-align the vision of your organizations business strategy to achieve success.This course helps you understand, and develop the techniques required for your company to build and implement a successful digital business growth strategy.It is developed to show you the proper techniques to assist your company in helping to build a digital growth pipeline that reshapes strategies related to branding, sales and marketing, leads generation, paying customers and sustaining your customers.It includes 13 lectures, with 2hrs38m video discussion guide that help you organize and execute quickly and effectively.It includes:· Standing out of the crowd· What a bad brand can do to your strategy· Laying the proper foundation for your digital strategy· Different channel to achieve your goal· Understanding the entire process from the point of traffic· Unit Economics (Very Important)· Understanding the technique to guarantee success and business growth.· Avoiding common mistakes. Understanding sales.Understanding marketingWho this course is for:· This course is meant for entrepreneurs, founders, senior managers, managers and senior executives, sales executives, executives who are either leading or part of a team championing growth or digital systems for their organization
Overview
Section 1: Developing a digital business growth strategy
Lecture 1 Introduction
Lecture 2 Branding 101
Lecture 3 Sales and marketing
Lecture 4 What digital is and what its not
Lecture 5 Ways to market online and channels to use
Lecture 6 Understanding and identifying your dream buyer
Lecture 7 Create the perfect bait for your dream buyer
Lecture 8 Capture leads and get details
Lecture 9 The God father strategy-
Lecture 10 Getting massive traffic or potential customers
Lecture 11 The magic lantern technique
Lecture 12 Sales conversion
Lecture 13 Automate and multiply
Lecture 14 Conclusion
This course is meant for entrepreneurs, senior managers and executives who are either leading or part of a team developing an integrated digital strategy for their organization.
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