Learn How to Create an Effective Email Marketing Campaign That Makes Your Business More Successful
What you'll learn
Write effective email campaigns
Create and launch email campaigns as needed
Choose the correct email marketing platform for their business
Utilize email autoresponders to automate their business
Requirements
Though not required, having familiarity with email marketing platforms would be a plus.
Description
Email marketing is by far the most effective internet marketing method that you can use in an online business. It doesn't matter if you sell products, services, or simply rely on advertising to make money from your website, email marketing will give you the greatest return on investment in all online business models. However, the only way you'll see success with email marketing is if you build effective campaigns, and that's what this course is all about.
Who should take this course?
This course is for internet marketers, bloggers, or small business owners who want to use email marketing to grow their business. It doesn't matter if you've done email marketing in the past, or if you've never used a email marketing platform before, this course will help you understand everything you need to know.
This course covers
Launching your first email campaignGetting started with email marketingThe basics of an email marketing platformWriting effective emails that inspire actionGrowing your email list to increase revenue potential
What went into producing this course?
In total, this course is about two and a half hours of total content. This course took a tremendous amount of work and has a very high production value. There was a team of three people who worked a total of 100+ hours on this course.
What is this course about?
The core focus is to help you create effective campaigns that will generate more revenue for your business. A secondary focus of this course is to help you quickly and easily create and launch an email campaign so that you can get started fast.
What kind of materials are included in this course?
This course has three main types of learning materials
First. are videos that explain general concepts and use animations and call-outs to illustrate key concepts.
Second, are screen recording videos that show you me completing a task in real-time so that you can follow along.
Third, is at the end of every section where you'll have a quiz or exercise to complete to make sure you understand the content that you've reviewed.
Why take this course?
Whether you're an employee at a company, a blogger, or a small business owner, your goal is the same. You want to increase the revenue that the business generates and email marketing, when used effectively, will help you do just that. This course will explains how to do that and will make you a better email marketer.
Overview
Section 1: Understanding The Basics
Lecture 1 Introduction to The Course
Lecture 2 How Important is Email Marketing?
Lecture 3 What is an Email List and Email opt-In lead magnet?
Lecture 4 Understanding Types of Email Marketing
Lecture 5 How Email Marketing Will Improve Your Business
Lecture 6 EXERCISE: Creating The Right Email Lead Magnet
Lecture 7 WORKSHEET: Creating The Right Email Lead Magnet
Section 2: Email Marketing Platforms
Lecture 8 Choosing The Right Email Marketing Platform
Lecture 9 Recommended Email Marketing Platforms
Lecture 10 How Email Broadcasts Connect Your With Your Audience
Lecture 11 10 Ways to Use Email Broadcasts
Lecture 12 9 Ways to Use an Autoresponder
Lecture 13 Recommended Days and Times For Your Autoresponder
Lecture 14 How to Avoid Higher Costs by Managing Email Subscribers
Lecture 15 How Reporting Will Improve Your Email Campaigns
Lecture 16 To Double opt-in or to not Double opt-in
Lecture 17 BONUS: Creating Your First Email List Walkthrough
Lecture 18 BONUS: Putting an Email Opt-in Form on Your Website Walkthrough
Lecture 19 CHEAT SHEET: Autoresponder Sequences
Lecture 20 EXERCISE: Create Your Own List and Opt-In Form
Section 3: Writing a Great Email
Lecture 21 The Most Important Part of Any Email You Send
Lecture 22 How to Create Email Subject Lines That Work
Lecture 23 10 best practices of writing the email body
Lecture 24 How Images will impact your emails
Lecture 25 Why personalization fields positively impact emails
Lecture 26 Business to Business (B2B) Email Best Practices
Lecture 27 Business to Consumer (B2C) Email Best Practices
Lecture 28 TEMPLATE: Email Newsletters
Lecture 29 EXERCISE: Go Write Your Own Email
Section 4: Growing Your Email List
Lecture 30 Content Upgrades - An Email marketers secret weapon
Lecture 31 How categorical opt-ins can change your business
Lecture 32 Keeping email subscribers engaged by providing value
Lecture 33 Leveraging social media to grow your list
Lecture 34 Why guest blogging/podcasting can make a huge impact
Lecture 35 The Power of Webinars
Lecture 36 Using paid advertising to make a big impact
Lecture 37 How WIIFM applies to your email opt-ins
Lecture 38 Calls to Action that will catch your visitors attention
Lecture 39 Why limiting form fields will increase list growth
Lecture 40 Social proof is a beautiful thing
Lecture 41 How great content makes a great email list
This email marketing course is ideal for those who have never even tried email marketing, and for those who have tried it but have not had much success. This course is not a good fit for seasoned email marketers who already have very effective email marketing campaigns.
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