Gain Attention for Your Passion Projects on TV, Magazines, Newspapers and Digital Platforms.
What you'll learn
Find direct email info for the contacts covering your field
Build a dynamic press kit
Identify what makes you newsworthy
Write persuasive headlines and hooks
Personalize one-on-one pitches to get seen
Maximize email marketing systems to increase your odds of success
Create a media stunt that grabs attention
Requirements
Simply be able to send email
(optional) Have, or be able to start, a free account with an email marketing service like Mailchimp or Constant Contact
Description
BE HEARD ABOVE THE DEAFENING ROAR OF THE INTERNETThis class is about playfully and creatively persuading press contacts to feature you and your passion projects in major newspapers, magazines, podcasts, news programs and a plethora of other online publications.YOU'LL LEARN HOW TO:Find direct email info for the contacts covering your fieldBuild a dynamic press kitIdentify what makes you newsworthyWrite persuasive headlines and hooks Personalize one-on-one pitches to break through the noiseMaximize email marketing to increase your odds of successCreate a media stunt that grabs attentionTIPS FOR ANY ENTREPRENEURIAL PURSUITThese outreach methods work to cut through the noise of any industry. Whether you're looking to increase visibility for a side hustle, new project or established business, there are media outlets catering to a potential audience for you. No experience is required. All you'll need is a way to send email, and perhaps a free account with an email marketing service like Mailchimp or Constant Contact.UNCONVENTIONAL METHODS / HUMANISTIC APPROACH Press contacts are overworked, underpaid and pitched hundreds of times a day. We do not spam them! (it doesn't work anyway) I'll reveal real life case studies that show how I leverage my marketing savvy and care for human people to catch press attention- and how you can definitely do it too.HISTORY OF SUCCESS IN DOING AND TEACHING20 years ago, tired of feeling invisible as an artist, I started using my imagination to develop singular methods for getting featured in publications like The New York and LA Times, Good Magazine, NY1 News, Backstage and more. Now, I experience a deep catharsis in sharing what I wish someone would have taught me back then.As a marketing director and consultant, I've worked for Houston Symphony, Paul Taylor Dance Company, Joyce Theater, and Sony Pictures. As a workshop leader, I've led thousands of entrepreneurs in digital marketing workshops through New York University, Actors Fund, Theater Development Fund and more.SATISFACTION FOR THE ATTENTION STARVEDIt's easy to feel invisible in this world sometimes. Help press people, as well as potential funders and clients, get a good story and support your causes. Press coverage is a win-win if done properly. Let me help you.
Overview
Section 1: Introduction
Lecture 1 Build Your Press List
Lecture 2 How to Be Newsworthy
Lecture 3 Pitching Humans not News Machines
Lecture 4 Write a Dynamic Press Release
Lecture 5 Construct a Captivating Press Kit
Lecture 6 Pitch Roll Out
Lecture 7 Stunts and Case Studies
Lecture 8 Conclusion
This course is perfect for freelancers, artists, hobbyists, and side hustlers with something to promote.,This course is invaluable for entrepreneurs at any level. Beginners, will hit the ground running, intermediate types will expand their audience beyond friends and family, and advanced students will learn my more unconventional methods, those not found in school or a PR firm.
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