This book was created for business owners, executives and managers, associations and nonprofit organizations who want to understand what it takes to create and sustain a successful web presence. It provides a fast, but thought-provoking read that offers a 30,000ft "hawk-eye" perspective, as well as drilling down into the many different considerations for an effective website and social media presence.
The 42 Rules are based on Philippa's 15plus years of consulting experience and research into what works at a practical level, and are illustrated with real-life ideas and case studies from her clients, colleagues and over thirty contributing experts.