| Size: 3.32 GB[/center]
| Duration: 4h 16m
An introductory overview of trademark law from a theory and practical perspective

What you'll learn

Define what trademarks are and distinguish them from other forms of intellectual property

Understand the fundamental principles of trademark law.

Identify the general legal framework that regulates trademarks

Identify the requirements to obtain and keep trademark rights

Identify the process to register a trademark in the US

Requirements

No prior courses required. This is an introductory course.

Description

Welcome to Introduction to Trademark Law!This course aims to introduce students to the basics of trademark law, including its purpose, scope, and significance in protecting intellectual property and supporting fair competition and consumer protection in the marketplace. This is an introductory course, this means that a deeper understanding of trademark law requieres a more advanced program and further study.Through a combination of lectures, case studies, and practical exercises, students will learn about the trademark law principles, the purpose of trademark law, the general regulatory framework that makes the US trademark law system, and the steps involved in registering and obtaining trademark protection. The educational journey commences with a series of crafted lectures that aim to outline the salient features of trademark law. These informative sessions will cover the rationale behind trademark protection and dissect its broader implications for commerce and industry. Here, participants will walk through each step of the trademark acquisition process, gaining a nuanced understanding of the complexities involved in securing trademark rights. At the end, we expect to increase your interest for the fascinating world of trademark law!Important: The course has been design so that each lectures builds upon the prior, therefore it would be preferable to follow the lectures in order. Enyou your course and again Welcome to Trademark Law!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Trademark is a Type Intellectual Property

Lecture 3 Trademarks and Brands

Section 2: Principles of Trademark Law

Lecture 4 The Purposes of Trademark Law

Lecture 5 The Cornerstones of Trademark Protection: Distinctiveness

Lecture 6 The Cornerstones of Trademark Protection: Secondary Meaning

Lecture 7 Non-word Trademarks, Functionality

Lecture 8 The Cornerstones of Trademark Protection: Use in Commerce

Section 3: Trademark Laws and Regulation

Lecture 9 Intro

Lecture 10 Sample of a TM Clearance Report

Lecture 11 Key Definitions.

Lecture 12 Trademark Laws and Regulations

Section 4: Trademark Clearance

Lecture 13 What is a Trademark Clearance Report? Why is Important? Best Practices

Lecture 14 A Taste on How to create a Trademark Clearance Report

Section 5: Trademark Registration

Lecture 15 The Trademark Registration Process

Lecture 16 Trademark Specimens

Lecture 17 Trademark Oppositions

Lecture 18 Understanding the Principal and Supplemental Registers

Lecture 19 What Happens After Obtaining a Successful Trademark Registration

Section 6: Tips and Final Assignment

Lecture 20 Tips to Protect a Trademark

Law Student with an interest in intellectual property, media or entertainment law, or advertising law,Non-IP Attorneys,Marketing professionals






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