Mini MBA in Product Development and Management by MTF Institute
What you'll learn
Product Management
Products part at Company Strategy
Market Analysis
Profit and Loss PnL Analysis
Pricing
Process Analysis
Requirements
For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to course: Mini MBA in Product Development and Management by MTF InstituteCourse provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator "The Fintech House of Portugal".MTF is present in 208 countries and has been chosen by more than 400 000 students.What is Product Management?Product Management is a multifaceted discipline that encompasses the planning, development, marketing, and optimization of a product or service throughout its lifecycle. It involves aligning customer needs with business goals and coordinating cross-functional teams to deliver successful and valuable products. Product managers act as the linchpin between various departments, ensuring seamless communication and collaboration.Why is Learning Product Management Important for Companies and Experts?Market Relevance and Competitiveness:In an era of rapid technological advancements and evolving consumer preferences, companies must stay relevant. Product management equips professionals with the skills to identify market trends, understand customer needs, and develop products that outpace competitorsCustomer-Centric Approach:Successful products are those that solve real problems for customers. Product management emphasizes a customer-centric approach, ensuring that the product aligns with user needs and expectations. This focus enhances customer satisfaction and loyaltyOptimized Resource Allocation:Product managers are adept at prioritizing features and functionalities based on business goals and customer needs. This strategic allocation of resources ensures that the most critical aspects of a product are addressed, maximizing the impact of limited resourcesEffective Communication and Collaboration:Product managers act as bridges between various departments, fostering effective communication and collaboration. This ensures that development, marketing, sales, and other teams work cohesively toward a common goal, reducing silos and enhancing overall efficiencyAdaptability and Innovation:The product management discipline encourages a mindset of continuous improvement and innovation. Professionals in this field are equipped to adapt to changing market conditions, incorporate feedback, and drive iterative development, fostering a culture of innovation within the organizationHow Knowledge of Product Management Aids Career Development:Cross-Functional Skillset:Product management requires a diverse skill set that includes market research, strategic planning, communication, and project management. Professionals with expertise in these areas are highly sought after, making product management a versatile career pathLeadership Opportunities:Product managers often take on leadership roles, overseeing teams and guiding product development strategies. The ability to lead cross-functional teams and drive product success positions individuals for advancement in their careersEntrepreneurial Mindset:Product managers are often viewed as the "CEOs of their products." Learning product management instills an entrepreneurial mindset, empowering individuals to take ownership of their projects and make strategic decisions that impact the success of the productGlobal Perspective:As products have a global reach, product managers gain exposure to international markets and diverse customer bases. This global perspective enhances their ability to navigate the complexities of the modern business landscapeProduct management is a critical discipline for companies aiming to thrive in today's dynamic markets. For professionals, mastering product management opens doors to leadership roles, cultivates an entrepreneurial mindset, and provides a comprehensive skill set that is invaluable in the ever-evolving business landscape.
Overview
Section 1: Introduction
Lecture 1 Welcome to MTF
Lecture 2 Onboarding to learning process
Section 2: Research Methodologies and Design Thinking in Product Development
Lecture 3 1. Introduction to the course
Lecture 4 2. Introduction to Human-Centric Innovation
Lecture 5 The Essence of Human-Centric Innovation
Lecture 6 3. Understanding Actionable insignts
Lecture 7 Understanding Actionable Insights
Lecture 8 4. Human-centered design thinking
Lecture 9 Human-Centered Design Thinking
Lecture 10 5. Data collection techniques for strategic insights
Lecture 11 Data Collection Techniques for Strategic Insights
Lecture 12 6. Qualitative research methods in product development
Lecture 13 Qualitative Research Methods in Product Development
Lecture 14 7. Quantitative research approaches for strategy formulation
Lecture 15 Quantitative Research Approaches for Strategy Formulation
Lecture 16 8. Analyzing customer feedback for strategy refinement
Lecture 17 Analysing Customer Feedback for Strategy Refinement
Lecture 18 9. Prototyping and iterative testing in product development
Lecture 19 Prototyping and Iterative Testing in Product Development
Lecture 20 10. Collaborative decision-making in innovation teams
Lecture 21 Collaborative Decision-Making in Innovation Teams
Lecture 22 11. Translating research findings into actionable strategies
Lecture 23 Translating Research Findings into Actionable Strategies
Lecture 24 12. Next steps
Section 3: Inroduction to Unit Economics, Revenue Growth, Sales Funnels
Lecture 25 2-Revenue_and_Growth. Vanity metrics vs Important metrics
Section 4: Key Metrics of Unit Economics
Lecture 26 4a - Unit economics -- overview
Lecture 27 4b - Key metrics of unit economics (CPA, ARPU, CAC, ARPPU, C1)
Lecture 28 5a - Case study - SaaS Funnel
Lecture 29 5b - Case study - Promocode launch
Section 5: Unit Economics & CRM: LTV, Churn, Retention Rates, Cohorts
Lecture 30 LTV, Churn and retention rates
Lecture 31 Cohorts (PL vs UE, absolute _ relative cohorts)
Lecture 32 Cohorts (LTV for specific period, forecast)
Lecture 33 How to choose important metrics
Lecture 34 Recap
Section 6: Product Management
Lecture 35 0. Introduction, 1. Product as part at Company Strategy
Lecture 36 2. Market Analysis
Lecture 37 3. Profit and Loss PnL Analysis
Lecture 38 4. Pricing
Lecture 39 5. Process Analysis
Section 7: Interactive Part, Next Steps and Answers to Questions
Lecture 40 Interactive Part
Lecture 41 Congratulations with finishing from MTF
No special requirements. Course for any who want to build a career at Product Management or improve their knowledge.
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