Files Included :

01 marketing-101-building-strong-brands-part-i.mp4 (79.31 MB)
MP4
02 marketing-101-building-strong-brands-part-ii.mp4 (23.87 MB)
MP4
03 strategic-marketing.mp4 (46.38 MB)
MP4
04 segmentation-and-targeting.mp4 (34.81 MB)
MP4
05 brand-positioning.mp4 (31.85 MB)
MP4
06 brand-mantra-the-elevator-speech.mp4 (31.94 MB)
MP4
07 experiential-branding.mp4 (38.1 MB)
MP4
01 from-product-centric-to-customer-centric-management.mp4 (99.02 MB)
MP4
02 cracks-in-the-product-centric-approach.mp4 (53.67 MB)
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03 data-driven-business-models.mp4 (26.37 MB)
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04 three-cheers-for-direct-marketing.mp4 (23.95 MB)
MP4
05 which-firms-are-customer-centric.mp4 (85.4 MB)
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06 what-is-customer-centricity.mp4 (72.32 MB)
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07 living-in-a-customer-centric-world.mp4 (89.53 MB)
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08 more-reflections-on-customer-centricity.mp4 (27.85 MB)
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09 questions-on-customer-centricity.mp4 (38.17 MB)
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01 designing-a-communications-campaign.mp4 (23.92 MB)
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02 key-trends.mp4 (21.82 MB)
MP4
03 media-planning.mp4 (16.75 MB)
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04 pricing.mp4 (9.81 MB)
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05 understanding-price-sensitivity.mp4 (28.81 MB)
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06 measuring-price-elasticity.mp4 (33.24 MB)
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07 psychological-aspects-of-pricing.mp4 (20.39 MB)
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08 analytic-foundations-for-pricing.mp4 (55.6 MB)
MP4
09 economic-value-to-the-customer.mp4 (34.67 MB)
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10 creating-customer-access.mp4 (42.99 MB)
MP4
11 disruption-in-information-delivery.mp4 (18.05 MB)
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12 managing-channel-conflict.mp4 (6.6 MB)
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13 online-retailing-and-e-commerce.mp4 (25.88 MB)
MP4
14 digital-marketing-foundations.mp4 (16.38 MB)
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15 summary.mp4 (5.53 MB)
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01 brand-messaging-communication.mp4 (35.92 MB)
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02 brand-elements-choosing-a-brand-name.mp4 (36.83 MB)
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03 brand-elements-color-taglines.mp4 (20.28 MB)
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04 brand-elements-packaging.mp4 (39.74 MB)
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05 brand-elements-persuasion.mp4 (28.34 MB)
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06 repositioning-a-brand.mp4 (48.48 MB)
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01 the-brand-named-jennifer.mp4 (16.47 MB)
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02 awesomeness-tv.mp4 (9.42 MB)
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03 playboy-in-china.mp4 (9.45 MB)
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04 crocs.mp4 (13.79 MB)
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05 barriers-to-and-challenges-of-customer-centricity.mp4 (32.33 MB)
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06 pay-it-forward-google-and-others.mp4 (19.75 MB)
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07 clv-electronic-arts.mp4 (18.08 MB)
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08 rewarding-clv-merial.mp4 (25.88 MB)
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09 customer-analytics-initiative.mp4 (23.94 MB)
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10 new-start-ups-in-customer-centricity.mp4 (27.55 MB)
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