Amazon SES is one of the most cost-effective cloud-based solutions for delivering email. Self-hosting a SMTP server for outgoing email or using an email service that is designed for the personal communication to deliver email to a large number of recipients can increase your risk of being placed on email blacklists and lower your email delivery rates. Amazon SES allows organizations to focus on getting the right message out to their users without the hassle of managing outgoing SMTP servers or keeping their outgoing email server's IP addresses off of email blacklists. In this course, Jeremy Villeneuve—founder of Halvanta, LLC, an IT consulting firm—guides you through what you can do with Amazon SES. Learn how to set it up and use it to send emails from WordPress. Explore ways that SES empowers you to lower bounce rates and complaints and stay off probation. Plus, find out how to remove costs in SES and go over some useful additional features.
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