Customer relationships are at the core of your business—so building these relationships is mission critical. In this course, marketing expert Erik Huberman shares practical guidance on how to nurture your customers along the customer journey. Erik defines key marketing terms such as customer lifetime value, consideration period, and purchase cycle. He provides an overview of a successful customer nurturing campaign–showing you how to use tools like data, value propositions, marketing emails, loyalty programs, and more–so that you'll be ready to successfully nurture your brand's customers by pulling the right levers at the right time.